With the solution Edge is Plexian filling a gap in the market for solutions of loyalty and there is an attractive market with great potential. To be able to offer the best service they wanted the solution to be scalable and technically mature. A number of suppliers were involved in the selection process but the choice fell on AWS’s platform where the benefits were many; they offered a flexible and scalable solution with great maturity in AWS’s services compared to the competitors, you also got access to a variety of technical solutions.