For Lidl Danmark’s 15th birthday, they wanted to have an exciting campaign with a mix of media. In order to create this, adesso teamed up with Wavemaker Danmark and Clear Channel to launch a Snapchat AR lens that informs everyone about the big birthday celebration and competition. AR added an extra layer to the outdoor campaign and gave the user an exciting experience, as well as the opportunity to win a Kia Ceed Plug-in hybrid.